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Digital Marketing Excellence

Digital Marketing Updates

Diminishing Value of Social Networks

July 8th, 2008

Despite what you have heard about the new economy, networks don’t grow forever. This is true of the Internet and it is true of the brain. Your brain is nothing more than a network of neurons, and it has been shrinking for most of your life.
The Internet bubble was fueled by one thought: as networks [...]

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Tags: Social Media/ Web 2.0

Viacom to access YouTube Users’ Personal Details

July 4th, 2008

A judge ruled this week that Google must turn over personal records of YouTube users to Viacom. The personal details contain users’ names and IP addresses. Viacom’s intentions are to get an access to user information in order to identify YouTube users who are committing copyright infringement.
Early this year Viacom accused YouTube and parent company [...]

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Tags: Social Media/ Web 2.0

Creating Good Advertising Landing Pages

July 2nd, 2008

Search Engine Land published an interesting article about optimizing landing pages for your ads. Landing pages shouldn’t be considered only as a part of your site but also as a part of your ads. Otherwise in most cases ads fail to meet visitor’s expectations and your conversion rate drops.
Yet in many organizations, the way landing [...]

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Tags: Display Advertising · Online Advertising · Paid Search Advertising

Google’s Recommendations on selecting a SEO Company

June 30th, 2008

The Google Webmaster Central Blog announced that they have rewritten their article on What is an SEO? Does Google recommend them? to provide some tips how when selecting a SEO.
Previously, Google only had content on what scams and things to watch out for from SEOs. Now, Google advise how to distinguish SEOs that provide clients [...]

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Tags: Search Engine Optimisation

Internet Advertising Revenue reached $5.8 billion for Q1 2008, Second Highest Quarter Recorded

June 27th, 2008

Online advertising revenues breached the $5.8 billion mark for Q1 2008, according to the lastes report by the Interactive Advertising Bureau (IAB) and Pricewaterhouse Coopers (PwC). The report estimates Internet ad revenue increased by 18.2% in Q4 2008 compared to the same period in 2007.
“The fundamentals of interactive advertising spend continues to be positive, and [...]

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Tags: Display Advertising · Online Advertising · Paid Search Advertising